Openx Ad Server : Beginner's Guide
You will gain control over all the advertising needs of your blogs and web sites from a centralized ad-serving platform. You will be able to run your own ads and sell ad space to advertisers. You will learn to use GeoTargeting features to serve ads according to origin of the visitors and maximize your online revenue with relevant ads using OpenX Channels. The book also covers integrating other popular ad networks like Google AdSense and Amazon, using OpenX for multiple accounts, tracking the success of ad campaigns using statistics, and reports. He has over 10 years of experience in different IT fields including development of web-driven solutions, database, and OLAP systems and has worked in several international companies in Istanbul Turkey , Anchorage Alaska , and Moscow Russia as a consultant.
He currently runs his own blog and online advertising network. He spends his free time playing progressive rock songs on a guitar and enjoys writing for his gadgets and technology blog. Customer Reviews Average Review. See All Customer Reviews. Shop Books. Add to Wishlist. USD Buy Online, Pick up in Store is currently unavailable, but this item may be available for in-store purchase. Sign in to Purchase Instantly. Product Details About the Author.
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About the Author Murat Yilmaz is a software developer and online entrepreneur who lives in Moscow. Average Review. Write a Review. It is true, the content can take a user from no OpenX experience or experience in online advertising at all, for that matter , but there is enough depth here that I expect even seasoned professionals will find something of interest.
How do you sift through the marketing hype to determine which ad server is right for you? Which are ideal for reporting, trafficking, forecasting, or targeting? Which are ideal for mobile or video ad serving?
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How does the ad server support your indirect sales business? Know what features are included in upgrading to DFP Premium, and when you should start to think about a migration. Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. In the event that no direct campaigns are available, first-party ad servers will act as a management platform helping to decide which ad codes e. A first-party ad server is responsible for targeting, i. Additionally, they are used for inventory forecasting — i.
By using ad servers, advertisers can easily track their advertising campaigns.
It is mostly used only to collect campaign data and verify certain metrics, such as impressions and clicks. Third-party ad servers can also be used for some creative optimizations — e.
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Publishers and advertisers, for various reasons, may report different numbers, but certain degree of discrepancy is considered normal. Third-party ad servers also offer advertisers ownership and control of the collected data information about the audience. When the popularity of the Internet started to take off in the early to mid s, traditional print publishers began moving online.
OpenX Ad Server: Beginner's Guide 1st edition | , | VitalSource
This not only created vast amounts of content, but also a chance to leverage a dormant opportunity — display ads. During the first years of online advertising, the buying and selling of ads between an advertiser and a publisher was a direct and manual process.
After a number of years, advertisers also discovered that they needed a way to host their creatives i. Third-party ad servers work in a slightly different way to first-party ad servers. Third-party ad servers allow advertisers to:.
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Most of the leading ad-server-platform providers offer solutions for both advertisers and publishers. DoubleClick for Publishers DFP for short offers an impressive number of features: Ad Exchange dynamic allocation, simple reporting and management tools, vast monetization options, and reliability.
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It is the is the go-to product for many premium publishers. OpenX offers access to advertising space on some of the most reputable and famous publisher sites. Free download.
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